July 13th, 2011 
Gabriella Gurner 
AS the early morning winter sun slowly warms up the pristine white sand dunes north of Perth, Jennifer Hawkins prepares to put some sizzle into Myers Spring Summer collections.
Hawkins, wrapped in a huge white doona and Ugg boots, sits in a toasty bundle on the sand chatting with her team as she waits for her signal to shed her woolly layers and strike a pose against the sapphire blue sky and pure dunes in a glorious full-length, multi-coloured, strapless dress by Charlie Brown.
Jennifer Hawkins Myer
The Myer Spring/Summer campaign shot on location in Western Australia, north of Perth. Picture: Alex Coppel Source: news.com.au
It is the first of many highly desirable designer outfits Hawkins and fellow Myer ambassador Jessica Hart will don during Myer’s new season campaign shoot.
The two glamour blondes and the Myer team ventured 3 1/2 hours north of Perth to Cervantes for the shoot at the end of May.
Jennifer Hawkins Jess Hart Myer
The Myer Spring/Summer campaign shot on location in Western Australia, north of Perth. Picture: Alex Coppel Source: news.com.au
Hawkins and Hart are on set at dawn looking flawless, and laugh and joke their way through long days and many outfit changes.
“There are parts with my job where you go ‘Wow, I am cold right now’, and then you see the finished product and you know it was worth it,” Hawkins said.
Jennifer Hawkins Jess Hart Myer
The Myer Spring/Summer campaign shot on location in Western Australia, north of Perth. Picture: Alex Coppel Source: news.com.au
Continuing its theme of using Australian locations, Myer partnered with Qantas and WA Tourism for the Spring Summer shoot.
The Spring Summer Collections, to be unveiled at Myer’s runway spectacular in Sydney on August 11, include must-have looks by, among others, Ellery, Nicola Finetti, Charlie Brown, Fleur Wood, Kate Sylvester, Yeojin Bae, Manning Cartell and Karen Walker.
Jess Hart Jennifer hawkins myer
Jennifer Hawkins and Jess Hart (Jessica Hart) modelling together. Picture: Alex Coppel Source: news.com.au
It also features the debut of the hugely popular sass and bide label for Myer.
Myer group general manager of fashion and accessories Judy Coomber said the collections were full of colourful, fresh and feminine designs.
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